3 Years of Infinite Solutions
As we reflect on the past three years at Innovocean, we are filled with immense pride at how far we’ve come. What began as a bold vision to redefine Out of Home (OOH) advertising at the V&A Waterfront has blossomed into a story of innovation, growth, and meaningful impact. This milestone isn’t just about celebrating our anniversary—it’s about recognising the partnerships, campaigns, and data-driven solutions that have positioned us as leaders in the industry.
Growth by the Numbers
Since our inception, Innovocean has achieved remarkable milestones. Our inventory has delivered over 500 million impressions, leveraging the V&A Waterfront’s annual footfall of 24 million visitors. We’ve partnered with 120+ clients, from global brands to local champions, executing campaigns that blend creativity with cutting-edge technology.
New Technology
Our recent migration to DoohClick and All Unite technology will contribute to our growing success. DOOHclick is a content management system, streamlining how we schedule and deliver dynamic content across our digital network. All Unite, our data management system, provides the granularity in which we see data and the ROI of OOH.
All Unite’s “Drive to Store” add-on uses mobile signal tracking to measure campaign effectiveness. It works by detecting cell signals in front of our screens or media sites, then pairing that data with in-store sensors to track how many people actually visit the store. At the end of the campaign, the two data sets are matched to determine the number of real-world conversions driven by the media exposure.
Global Campaigns, Local Impact
Innovocean’s exclusive access to the V&A’s premium spaces has allowed us to showcase campaigns no other media owner could. In fact, Cape Town was one of very few South African cities to run certain high-profile campaigns at the V&A due to its ideal location and vast variety of demographics.
Who could forget the Moët & Chandon Pharell Williams collaboration, where our digital screens turned the waterfront into a celebration of art and luxury? Or the Turkish Airlines campaign, which transported audiences to global destinations through immersive storytelling?
We’ve also brought the dynamic energy of the Spotify Wrapped campaign to life, transformed the Samsung S25 launch into a hands-on technological showcase, shared the excitement of the Man City Treble Trophy tour with jubilant fans, celebrated football’s passion with the UEFA Champions League Trophy tour in partnership with Heineken, and immersed families in a playful adventure with the Minecraft movie campaign.
These diverse campaigns demonstrate our ability to create impactful and memorable experiences for a wide range of global brands, further solidifying the V&A Waterfront as a premier OOH destination.
Understanding Our Audience
At the heart of Innovocean’s impact is the V&A Waterfront shopper – a valuable and engaged audience for advertisers. The March 2025 shopper profile reveals a dynamic consumer base: primarily aged 25-44, with a significant portion under 34, and a near-even gender split. These are brand-aware, educated individuals with high spending potential, who value new experiences and visit the Waterfront frequently.
Financially stable and ambitious, the majority are employed, with many in high socio-economic groups and a large percentage having additional income streams. This translates to significant buying power and receptiveness to OOH advertising, with a high recall rate, especially for roadside and digital formats.
What does this mean for advertisers? It means that our platforms at the V&A Waterfront offer a unique opportunity to reach a desirable audience with proven spending power and a strong interest in new experiences. This is a location where OOH campaigns are not only seen but remembered and acted upon, delivering exceptional value for your advertising investment.
Expanding Horizons
The V&A’s growth mirrors our own. Our recent site expansion at Dock Road Digital has further cemented our position at the forefront of the OOH landscape. And with V&A’s Lux Mall and Granger Bay area in active development, exciting new advertising opportunities are on the horizon—more premium spaces to amplify your brand in a high-traffic, high-impact environment.
Meanwhile, our commitment to community and sustainability remains unwavering. Through initiatives like the Winter Sleeping Bag Drive, together with our partners at Growbags Upcycled, we repurpose discarded PVC skins to create sleeping bags, with a warm inner blanket.
Our commitment to social responsibility extends to global initiatives as well. We actively participated in Essays for Peace, partnering globally with World Out of Home Organisation (WOO) and hundreds of media owners around the world. We transformed our screens into platforms for peace, joining the Peace Wave with a minute of silence and replacing all content with a video of a lit candle.
To date, we have donated R2.2 million in advertising value to uplift others as part of our ongoing “O-Nitiative” outreach program and Corporate Social Responsibility.
The Road Ahead
As we step into our fourth year, Innovocean is poised to push boundaries further. With dynamic content, hyper-local targeting, and deeper charity partnerships, we’re not just keeping pace with change—we’re leading it.
To our partners, clients, and supporters, thank you. Your trust fuels our innovation, and your ambitions inspire our evolution.
Get your brand seen. Elevate your presence. Drive impact.
Ready to amplify your campaign? Contact us to explore our 2025 inventory.
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