MAKE YOUR ADVERTISING WORK HARD.
We believe that ad space should do more than sell product. It should have the power to inform decision-making based on in-depth analysis. It should deliver insights that can enhance the day-to-day running of your business. And that’s exactly what we do.
Out-of-home advertising built for the future needs four main things: great infrastructure, the ability to manage content remotely and effortlessly, data that supports advertising, and a connection to programmatic and dynamic delivery.
TRACKING
State-of-the-art tracking enables exceptional market research with detailed customer behaviour insights. Every second, you get more insight into your audiences, so you can inform future strategies and connect more meaningfully than ever before.
PERSONALISATION
Our network of integrated and cloud-based data systems give us real- time observations of audiences to serve relevant adverts based on their behaviour. This presents a better user experience for audiences and advertisers.
AUDIENCE ANALYTICS
Using facial recognition and body counting technology, we can understand the gender, age and mood of audiences across the network. This allows us to report back on who is exposed to your adverts, what their mood was, and when they saw it.
PROGRAMMATIC
With greater demand for accountability and in house management of campaigns by advertisers, we’ve created a broad and accessible network that allows automated buying and real-time optimization using sophisticated algorithms, deep learning and artificial intelligence.
OPTIMISATION
To deepen engagement and increase awareness, recall and perception, create a custom experience using dynamic content. Tactical content can update in real-time, reacting to conditions or data, such as changes in weather, news, sports, travel times, countdowns and more.
USER GENERATION
This new experience for South African consumers, enhances the experience between shopper and advertiser. Engage users like never before, as they are given the opportunity to create personalised content that will appear in real-time on our digital billboards.
