Here at Innovocean, we share the V&A Waterfront’s commitment to environmental responsibility. We take pride in being a sustainable brand, and that extends far beyond energy-efficient practices. It’s about taking a proactive stance in reducing our carbon footprint, and that includes finding innovative solutions for the inevitable byproduct of our industry – used PVC skins.

These discarded materials, known for their superior strength, durability, and flexibility, hold untapped potential. Traditionally, they’ve met an unfortunate end, accumulating in landfills. But what if we could rewrite this narrative?

Imagine a billboard campaign that not only captures attention but also leaves a lasting positive impact. That’s the beauty of repurposing. Companies like Growbag Upcycled are leading the charge, transforming these once-discarded skins into a unique range of products, including sleeping bags for the homeless.

These sleeping bags offer a vital lifeline – a warm, dry space to sleep, a basic human necessity often out of reach for those living on the streets. The statistics on homelessness in South Africa are stark. A 2020 report by the Department of Human Settlements estimated over 100,000 people experiencing homelessness nationwide. While the exact number is difficult to pinpoint, it paints a sobering picture.

At Innovocean, we believe every brand has a role to play in addressing this social issue. Repurposing PVC skins isn’t just about environmental responsibility; it’s about extending a helping hand.

This isn’t a solitary effort. A huge shout out to Manuela and the incredible team at Growbag Upcycled! They’re the unsung heroes, the ones who see beyond waste and envision a solution. We’d also like to acknowledge the invaluable role played by Jubilee Church in distributing these sleeping bags and offering crucial support to those in need.

This collaboration serves as a powerful example. It demonstrates the transformative potential of repurposing. It’s a call to action for all media owners. Let’s stop seeing used PVC skins as waste and start envisioning them as an opportunity – an opportunity to build hope, quite literally.

The journey from billboard to bedding is a powerful testament to the power of innovation. It’s a story of sustainability in action, a story where discarded materials are given a second chance, a story where brands can make a real difference.

So, the question remains: Are you ready to rewrite the narrative? Are you ready to be part of the solution?

Make the world a better place! Here’s how:

• Partner with organisations like Growbag Upcycled to explore repurposing options for your used PVC skins. https://growbag.co.za/
• Advocate for sustainable practices within your industry.
• Support organisations working to address homelessness in your community.
• Donate your PVC Skins to us at Innovocean, and we will get them to the Growbag Upcycled team.

Together, we can turn the tide on waste and build a brighter future, one repurposed PVC skin at a time.