Festive is Coming: A Customer-Centric Approach to Advertising at V&A Waterfront.
With Innovocean, your brand could be seen by millions of people.
The Power of Early Booking and Seasonal Planning.
You might be thinking it’s “just November”. But we’re thinking “Festive is Coming”. Why? Because a customer-centric approach to advertising at V&A Waterfront over festive starts now. Last year’s data underscores the importance of strategic planning and proactive booking, especially for the coveted December totem slots. It’s crucial to centre your strategy around the customer journey and utilise a seasonal planning toolkit to get those early bookings. Done right, your perfect audience will see your perfect campaign at the perfect time. That’s success all round.
What numbers are we expecting this festive season?
Last year we were visited by 1,8 million people in November, 2,7 million in December and 2,3 in January. But we project that this year will be bigger and better than ever before. On New Years itself, a projected 250,000 people will spend time at the V&A Waterfront, with 120,000 of them attending the New Years party, one of the biggest events in the Southern Hemisphere.
New Ad Space Alert: Our 460 square metre projection.
With numbers like these, it’s the perfect time for us to launch – and for you to take advantage of – a brand new advertising touchpoint. Your brand could be seen in unexpected glory, project across the Historic Africa Trade Port Building. This 460sqm space creates the perfect WOW moment as well as having exceptional dwell time by the surrounding restaurants of the Silo District.
Mapping the Customer Journey: A V&A Waterfront Adventure
From arrival to departure, we must imagine the experience of your specific audience group visiting the V&A Waterfront during the festive season. Whether it’s a family, a group of tourists, a young couple, or teenage friends, together we can leverage location, tech and data to align with their interests. Let’s explore how captivating displays, interactive zones for kids, and tailored engagement can create an unforgettable experience.
Integrating Totems into the Full Customer Journey
Smart OOH advertising takes a holistic approach that transcends one-off hero sites. Strategically incorporate elements like totems, panels, flags and activations that cater to the entire customer journey from the moment of arrival to when they depart with their purchases and cherished memories.
Innovocean: Your Partner in Festive Season Success.
Mastering the festive season at V&A Waterfront demands a customer-centric approach, strategic planning, and a holistic view of the customer journey. Working with the Innovocean team will ensure you get just that, maximising your ad spend and ensuring that every step of the customer journey is well-guided and memorable. Our tailored solutions will resonate with the specific objectives of your target customers, creating an unforgettable Festive Drive experience that leaves visitors with a lasting positive impression of your brand. So, as the festive season approaches, let’s have a chat and create a season that’s truly unforgettable.
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