Forget “go big or go home” – We offer both the fancy AND the fun-sized!

Who says you can’t have variety? Our OOH options at the V&A Waterfront are like a delicious candy store – we’ve got the towering digital and static billboards that grab attention like a giant Lindt chocolate bunny, to the strategically placed digital totems scattered throughout, offering bite-sized bursts of info like your favourite white candy-coated chocolate eggs (yeah, you know the ones)

Reach a massive audience with our big displays, then reinforce your message with targeted, playful totems. It’s the perfect recipe for a successful OOH campaign!

Digital Totems, the Powerhouse Partners to your Campaign

While billboards establish a strong brand presence, digital totems take OOH advertising to the next level. Here’s how they complement traditional displays:

  • Variety is King: Don’t limit yourself to one message or placement. Utilise a combination of strategically placed digital totems, captivating billboards, and the amphitheatre entrance digitals to create a memorable brand journey.

 

  • Brand Dominance: A well-placed totem delivers a commanding presence, establishing brand authority and creating a powerful first impression. This is particularly valuable for capturing the attention of new visitors unfamiliar with the V&A Waterfront.

 

  • Strategic Location: Our digital totems are positioned at key entry points or high-traffic areas, ensuring maximum reach and visibility for brands. Our 4 external totems at the Silo, Clock Tower, Quays, and the Watersheds/Aquarium and our 5 internal totems, strategically located throughout the main internal thoroughfares ranging from the food court, luxury mall and Woolworths court, will get your brand seen no matter which path your audience takes on their journey at the V&A.
  • Targeted Reach & Budget Optimization: Just like the varied treats in a chocolate hamper cater to different taste buds, our diverse OOH portfolio allows you to target specific demographics and optimise your budget. Allowing you to reach consumers at multiple touchpoints through the consumer journey. 

 

  • Multi-Touchpoint Journey: Our strategically positioned totems complement all our sites throughout the V&A Waterfront, including locations like Vovo Telo, known for its high foot traffic, and the Amphitheatre Entrance Digitals, dominating a key entry point. This multi-touchpoint approach ensures brands stay top-of-mind as visitors navigate the Waterfront.

 

  • Dynamic Content & Storytelling: Digital totems offer the power of dynamic content. Brands can leverage high-quality visuals, captivating animations, and even interactive features to tell a compelling story. Imagine a billboard showcasing a clothing brand, followed by a nearby digital totem displaying a captivating video of the latest fashion collection in action. This dynamic duo creates a more engaging and memorable brand experience.

 

  • Real-Time Data & Campaign Optimisation: Our sites are equipped with advanced technology that gathers valuable data about audience behaviour. This allows brands to refine their campaigns based on real-time insights, ensuring content resonates with viewers and maximises impact. Here’s a glimpse of the impressive reach we have achieved to date:

Impressions

Site name

Jan-24

Feb-24

Mar-24

Apr-24

The Arc

3 400 000

3 700 000

2 700 000

3 500 000

Vovo Telo

1 600 000

1 200 000

1 400 000

1 000 000

Centre Court

3 000 000

2 800 000

3 400 000

2 800 000

Internal Totems

5 900 000

4 900 000

5 200 000

4 600 000

External Totems

2 400 000

2 800 000

3 800 000

2 300 000

Footfall     Increase/Decrease 2023 – 2024

January: 6.87%

February: 4.06%

March: 9.13%

April: -7.08% 

Ready to Create an Unforgettable OOH Experience?

Contact us today and discover how we can craft a customised OOH campaign that leverages the power of traditional billboards and innovative digital totems. Our comprehensive strategy will ensure your brand captures attention, delivers a captivating message, and resonates with the millions of visitors who explore the V&A Waterfront year-round.

FIND OUT MORE.