Innovocean’s 2023: A Year of Unprecedented Growth and Innovation
Reflecting on 2023, it becomes evident that the year was a landmark period of significant achievements, challenges surmounted, and milestones achieved at Innovocean.
Our journey through these twelve months showcased our unwavering commitment to innovation, our capacity to engage visitors in exceptional ways, and our profound dedication to sustainability. With a total of 247 campaigns, including high-profile global initiatives and unique brand solutions, here’s a look back at our year at the V&A Waterfront – a testament to our collaborative ethos and forward-thinking approach.
Global Campaigns and Visitor Engagement Milestones
Among the standout moments of 2023 were our global campaigns for renowned brands such as Cerveja 2M, AKA’s album launch, Nike’s Rugby World Cup 2024, Wonka, and Beyoncé’s “Hitch – Renaissance.” These campaigns not only demonstrated our global inclusion but also underscored our ability to connect with diverse audiences through creative and impactful advertising.

Our expansion to over 450 retail outlets and the strategic placement of 24 digital and 12 static advertising sites have played pivotal roles in amplifying our message and reach. Moreover, the inclusion of iconic sites like the Cruise Terminal and the Cape Wheel has added unique dimensions to our visitor experiences.
Demographics
Our audience demographic remains as varied as ever, predominantly ranging between the ages of 26 and 45, with a healthy gender split of 40% male and 60% female. Financially, our visitors span a broad spectrum, reflecting the inclusive nature of our waterfront community. Notably, Capetonians continue to form the backbone of our visitor base, complemented by a significant influx of international guests, with a marked increase in visitors from the Middle East.
The rich tapestry of cultures at the V&A Waterfront is a source of pride, with our neighbourhood welcoming a balanced mix of ethnic backgrounds, underscoring our position as a vibrant, inclusive destination.

Innovative Solutions for Our Clients
2023 was also a year where we solved unique challenges for our clients, delivering bespoke solutions that drove visibility and engagement. Beluga Restaurant’s campaign is a prime example, where we increased foot traffic with strategic static artwork placements and a Valentine’s competition that amplified brand visibility.
The Cerveja 2M Moçambique global campaign showcased our ability to execute global campaigns locally, engaging audiences and enhancing our clients’ presence with innovative social media integrations.
Footfall and Impressions: A Detailed Analysis
2023 saw our visitor profile diversify and expand, setting new records in engagement and reach. With an average monthly footfall of 2.4 million and monthly impressions soaring to 13.5 million, we’ve not only maintained our appeal but significantly enhanced it.

Our impressions report for 2023 showcases the reach and potency of our advertising placements. Key sites like The Arc and Centre Court racked up millions of impressions monthly, with The Arc alone drawing over 4 million impressions in October and December during peak campaign seasons. The trend was mirrored across other sites, such as Internal Totems, reflecting our adept use of technology and space to maximise brand exposure.
Highlights, New Sites, Awards and Community Support
2023 was packed with memorable events and initiatives. Highlights include the projection of “Aquaman 2” on the historic African Trading Port building, the NYE Countdown, and a Valentine’s competition, among others.

Innovocean, in collaboration with Hivestack, Mark1, and AdMakers International for client RE/MAX of Southern Africa, proudly received an award for the Best Use of DOOH technology.
This pioneering campaign marked the world’s first programmatically activated anamorphic video campaign, showcasing our commitment to innovating within the DOOH space. By blending creativity with cutting-edge technology, this venture not only highlights the potential of digital out-of-home advertising but also sets a new benchmark for the industry, encouraging others to pursue inventive and technologically advanced campaigns.

We also proudly supported various NGOs/NPOs such as Surfers not Street Children, The Litterboom Project, Waves for Change and Two Oceans Aquarium Foundation reinforcing our commitment to uplifting the community.
The introduction of new sites like Granger Bay, Breakwater Boulevard, Dock Road and our four new digital screens at the Food Court.



Our festive takeover packages, including campaigns for Corona and Heineken, further diversified our offerings and enhanced our appeal to both clients and visitors.
Reflections and Looking Forward
As we reflect on a year of unparalleled growth and innovation, we are grateful for the partnerships, creativity, and resilience that have marked our journey. Innovocean’s success in 2023 sets a new benchmark for what we can achieve together.
With an eye towards the future, we are excited to continue pushing the boundaries of out-of-home advertising, driving engagement, and supporting our community. Here’s to another year of making meaningful connections and creating lasting impressions at the V&A Waterfront and beyond.
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