Innovocean’s Anamorphic Billboards at the V&A Waterfront.

Bring your brand to life in 3D at the V&A Waterfront and make your customers gasp.

Come Get Innovative.

The V&A Waterfront is known for its picturesque views and vibrant atmosphere. One of the latest additions to its very long list of attractions are our anamorphic enabled billboards, also known as 3D or forced perspective billboards, which are taking the world of design by storm. With two of these in the Arc and another in the Centre Court; you can really make the V&A your innovation playground.


Anamorphic design is a technique that uses distorted perspective to create the illusion of three-dimensional space on a two-dimensional surface. It’s been used in the art world for centuries, but only in recent years has it gained popularity in OOH advertising. This visually engaging way of communicating messages creates a sense of wonder, surprise and curiosity, all essential in combating the short attention spans of our audiences.

It’s Complicated.

The tech behind anamorphic design is no small feat. This complex and technically challenging art form uses a combo of digital software and traditional art techniques to create an end product with an illusion of depth and perspective. It requires a deep understanding of 3D modelling, perspective, and lighting to be executed correctly, something that we have spent hours finessing and perfecting.

But we make it easy.

When working with Innovocean, we take the complexity out of this new technology, by sharing our knowledge and insights for the conceptualisation, creation and production of your anamorphic billboard. We help you consider the precise calculations and measurements, the exact viewing angle and distance at which the final image will be viewed, as well as the specific lighting conditions at each site. Plus, we allow for after-hours billboard testing to work hand-in-hand with the creative team and test the sites.

Let’s talk benefits.

1. Unique:
Anamorphic billboards use 3D illusion techniques to create an eye-catching design that jumps out and captures the attention of anyone passing by.

2. Memorable: 
Their striking visual impact creates a lasting impression, especially since this design and tech is new to South Africa. Your brand will be associated with creativity and innovation, increasing the likelihood of a potential customer remembering the message.

3. Shareable:
Anamorphic billboards are highly shareable on social media and other digital platforms. Viewers are likely to take photos or videos of the billboard and share them with their friends and followers, increasing the reach of your advertising campaign.

4. Reinforcing: 
Innovative OOH can complement your other advertising efforts, such as television or social media campaigns, and can reinforce your brand message and increase the impact of your overall marketing strategy.

5. Impactful: 
With 1000s of visitors a day, the V&A Waterfront is one of Cape Town’s most popular destinations for locals and tourists. Our anamorphic billboards have been strategically placed in high foot-traffic areas, to capture the attention of visitors and locals alike. Your brand will be seen by a wide audience, making it an ideal location to make a splash.

6. Innovative:
Anamorphic billboards are innovative and cutting-edge. This demonstrates your brand’s commitment to creativity, innovation, and forward-thinking.

Ready or not, here the future comes.

In today’s fast-paced and crowded world, it’s essential for businesses to stand out from the competition and get their message seen by potential customers. Innovative Out of Home advertising can help achieve this goal by reaching consumers in places – and ways – that they least expect it, making a lasting impression on them and your profits.