Innovocean’s Personalised Advertising at the V&A Waterfront.
Real-time foot traffic, consumer, and environmental data means relevant advertising.
Target your ideal audience as they walk through the doors.
Innovocean’s personalised advertising at the V&A Waterfront helps you overcome a massive marketing challenge: reaching and making an impact on the right audience. People are overwhelmed by advertising, so they ignore it – unless it’s hyper relevant. But how can you be sure you’re reaching the right audience with the right message? Innovocean’s programmatic billboards at the V&A Waterfront in Cape Town leverage state-of-the-art tech and real-time data to deliver personalised ads that drive results.
Cameras + Data + Digital Billboards = Magic.
We understand the power of data in optimising advertising effectiveness. Thanks to our strategically placed programmatic cameras throughout the V&A Waterfront, we can access valuable insights on foot traffic, demographics, and consumer behaviour. By analysing this data for over a year, we’ve accurately determined who’s most likely visiting the V&A at specific times and days. This allows us to bridge the gap between brands and consumers so you can reach your target audience precisely, when they’re most receptive to your message.
Your brand. Your audience. Your time to shine.
Imagine you’re launching a new, female-focussed teenage beauty brand. We can identify the peak times that the V&A Waterfront will bustle with your exact target market. Armed with this knowledge, we’ll offer you optimal time slots for your ad campaigns, ensuring maximum exposure and engagement from your desired market segment.
But wait, there’s more.
Tailor advertising based on external factors, such as weather, sports events, or holidays, to create highly relevant content that resonates with consumers’ immediate needs and interests. On a scorching summer’s day, advertise ice cream on a screen nearest your competitor. If a popular team just won a match, invite fans to your restaurant to celebrate! Leveraging real-time data lets our clients capitalise on a multitude of opportunities that they would have otherwise missed.
Let’s talk benefits of Personalised Advertising with Innovocean:
Cost-Effective Campaigns
Personalised advertising ensures that marketing efforts are focused on the most ideal and receptive audience, eliminating wasted impressions, maximising return on investment, and allowing budgets to be allocated more efficiently.
Agile & Relevant
Campaigns can be adjusted and optimised in real-time by leveraging data insights. Brands can adapt their messaging to meet changing market conditions and consumer preferences, ensuring continuous relevance and impact.
Engagement & Conversion
By delivering relevant content, brands can draw attention, create a sense of connection, and encourage engagement, all increasing the likelihood of brand recall and interaction.
What they want. Before they know it.
As the advertising landscape continues to evolve, personalised advertising is no longer a luxury; it’s a necessity for brands that want to stand out, connect with their target audience, and achieve measurable success. Social media delivers relevant advertising to your audience every day, now it’s time for the real world to catch up. And you can, with Innovocean.
Get in touch on CONTACT to discuss your next big opportunity.
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