Extending Advertising Beyond December at V&A Waterfront – Uncovering the January Opportunity
Extending Advertising Beyond December at V&A Waterfront – Uncovering the January Opportunity Book a Tour Let’s Chat The turn of the year is often accompanied by a shift in advertising strategies, with many brands believing the peak season fizzles out as December ends. However, data from the V&A Waterfront, one of South Africa’s premier destinations […]
Decoding the Visitor Profile at V&A Waterfront
Decoding the Visitor Profile at V&A Waterfront: A Blend of Local Charm and Global Appeal Book a Tour Let’s Chat The Victoria & Alfred Waterfront stands as a beacon of cultural diversity and economic activity in Cape Town, attracting both local and international visitors with its unique offerings. Understanding the demographics and behaviours of these […]
Building Hope: From Waste to Warmth, Turning Trash into Treasure
Building Hope: From Waste to Warmth, Turning Trash into Treasure As a leading Out Of Home (OOH) business, we’ve spent years crafting compelling narratives on towering billboards. But lately, a different story has taken hold – a story not written in bright lights, but in the quiet act of repurposing. It’s the story of transforming […]
Is Data the New Currency in Digital Out-of-Home Advertising?
Is Data the New Currency in Digital Out-of-Home Advertising? In the swiftly evolving digital advertising landscape, data as currency is reshaping the Out-of-Home (OOH) sector, especially within the Digital Out-of-Home (DOOH) arena. The transformative impact of data is increasingly evident, driving precision and innovation across campaigns. Book a Tour Let’s Chat At the crux of […]
Forget “go big or go home” – We offer both the fancy AND the fun-sized!
Forget “go big or go home” – We offer both the fancy AND the fun-sized! Who says you can’t have variety? Our OOH options at the V&A Waterfront are like a delicious candy store – we’ve got the towering digital and static billboards that grab attention like a giant Lindt chocolate bunny, to the strategically […]
Innovocean’s 2023: A Year of Unprecedented Growth and Innovation
Innovocean’s 2023: A Year of Unprecedented Growth and Innovation Reflecting on 2023, it becomes evident that the year was a landmark period of significant achievements, challenges surmounted, and milestones achieved at Innovocean. Book a Tour Let’s Chat Our journey through these twelve months showcased our unwavering commitment to innovation, our capacity to engage visitors in […]
Navigating the Generational Divide in Advertising: Decoding the 2024 KANTAR Media Reactions Survey
Navigating the Generational Divide in Advertising: Decoding the 2024 KANTAR Media Reactions Survey The advertising landscape, much like the generations that navigate it, is constantly evolving. Book a Tour Let’s Chat To stay ahead of the curve, brands need to understand where and how their target audiences are engaging with media, and tailor their messaging […]
Illuminating Brand Stories: The Revolutionary Power of 3D Mapping at V&A Waterfront
Illuminating Brand Stories: The Revolutionary Power of 3D Mapping at V&A Waterfront In the heart of Cape Town, the V&A Waterfront stands as a testament to innovation and creativity. Book a Tour Let’s Chat Among its many attractions, one stands out for its sheer ability to captivate and mesmerise: 3D Building Mapping/Projection. This pioneering advertising […]
Festive is Coming: A Customer-Centric Approach to Advertising at V&A Waterfront.
Festive is Coming: A Customer-Centric Approach to Advertising at V&A Waterfront. With Innovocean, your brand could be seen by millions of people. Book a Tour Let’s Chat The Power of Early Booking and Seasonal Planning. You might be thinking it’s “just November”. But we’re thinking “Festive is Coming”. Why? Because a customer-centric approach to advertising […]
Innovocean’s 6-Month Reflection: January – July 2023.
Innovocean’s 6-Month Reflection: January – July 2023. A surge in footfall, brand new sites, tech that will make you gasp. We did it – together. Book a Tour Let’s Chat Unexpected Access. Unexpected Design. Unexpected Tech. As we look back on the past six months, even amidst a challenging economic recession, the pressure of an […]
